Branding is an essential part of any business differentiating itself from competitors.
At a fundamental level, branding is a client’s logo, visual design, mission, and tone of voice. Each of these aspects are fundamental to branding, but it goes deeper than that. What do consumers think of your product? Can that perception be changed? What are the benefits?

Good branding brings with it greater customer loyalty and recognition, while even producing a stronger company culture.

TPOE can help identify what customers like and dislike about a product/service and build branding guidelines based on strengths while limiting weaknesses. This involves consistency across a client’s product/service quality, their visual elements, and standard practices.